TH
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TSM
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A classic Scottish tale
Graeme is introduced with uke in hand and beer underfoot looking out over the famous mountains of Glencoe. However like myself, Graeme has since upped sticks and emmigrated to the warmer climes of Australia. So, at the end of the page we see he has scarpered from the drizzle, leaving half his pint behind (highly unlikely) which his friend is now eyeing up.
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I couldn't have imagined a better website and brand. He's a creative genius! Pete will now always be welcome North of Hadrian's Wall.
Graeme McColgan, Ukulele legend
Graeme's dignity
Someone left a mirror in the website introduction and because Graeme is wearing a kilt, he became compromised. To quote Brass Eye "This is the one thing we didn't want to happen". Luckily should you, the perverted user, use this apparatus and try and sneak a peak at Graeme's unmentionables, some of his fellow countrymen are there to preserve his dignity and show their disappointment.
A proud scotsman
Proud scotsman aren't hard to find and Graeme is no exception. For the website hero I covered his case with Scotland stickers, from England hating Wallace, the crest of his beloved Celtic, some proof of Nessie, right through to Trump - who has a scottish mum who I'm sure loved him very much.
Sticker trail
Any quick mouse movement will also leave a trail of these stickers in the cursors wake, momentarily covering the content. I wanted the website to have that scrap book vibe - an organised mess.
The laddie done well
For the testimonial section the lights go down and a projector plays some joyful Scottish success stories behind Graeme's glowing reports.
Pluck yourself
If you trigger the contact modal you are rewarded with your own cursor controlled plectrum, which you can then use to strum the strings of The Scotsman's logo, in silence.
Make the logo bigger
All rockstars need some merch to build brand authority and Graeme is no different. The logo is made up of two sets of four ukulele strings in the shape of St Andrew's Cross. Without the wordmark this simple and stylish symbol could be confused for a designer brand if you don't look too closely, but if you do investigate, Graeme gets some promotion in there too.
Website and content designed and built by Pete Moores © 2022